Green Marketing Strategies: UCLA Seminar
Last Friday, I had the pleasure of attending a conference hosted by UCLA covering a variety of business topics related to sustainability, corporate social responsibility, and ‘green’. This panel looks...
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Green Consumer Insights from the Blogosphere
Speakers Janet Eden-Harris, CEO, Umbria Averill Doering, Manager of Consumer Insights & Strategy, Umbria Summary Umbria is a marketing intelligence company that analyzes social media —including...
View ArticleImportance of Culture & Spirituality in Developing Nations {Article}
This 1st paper in a series of five, by Business for Social Responsibility, highlights how considering the spiritual practices of countries where a business operates – and how those practices influence...
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Humanity Now Demanding 1.5 Earths
From the Global Footprint Network comes this info from their latest newsletter: Introduction One the eve of the Copenhagen climate conference, Global Footprint Network is releasing data today that...
View ArticleIDEO’s Owen Rogers: Sustainability as a Brand
[Video Link for Email/Other Subscribers - 28min] Owen Rogers is one of the senior executives at IDEO, a leading international design firm where he is the partner in charge of the consumer experience...
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Creating Ownable Green Presence at Shelf – Sustainable Retail
[Video Link for Email/Other Subscribers - 35.5min] Retail is the conduit between manufacturers and consumers, and presents a frontline opportunity for messaging, product selection, and an environment...
View ArticleSustainable Retail and Social Responsibility with Kevin Brady and David Ian Grey
[Video Link for Email/Other subscribers - 6.5min] How is the retail industry currently performing in regards to sustainability? Secondly, as the primary interface between brands and the public, what...
View ArticleInnovation Trends in Biofuel, Social Technology, and Education – Anya Kamenetz
[Video Link for Email/Other subscribers - 4min] Which three big trends are having a significant impact on society today? Listen to Anya Kamenetz of Fast Company magazine discuss them in conversation...
View ArticleDesign for Social Innovation – Emily Pilloton of Project H
[Video Link for Email/Other Subscribers - 6.5min] Endearing story from Emily Pilloton of Project H. “We don’t work for clients, we work with our partners and with end-users. We do this for a couple...
View ArticleMeaningful Behavior Change in Personal Health Care – Arna Ionescu
[Video Link for Email/Other Subscribers - 4.5min] Since a top-down, legislated fix for health care is unlikely, let’s explore bottom-up approaches where each of us makes individual changes in our...
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